Lahore—Pakistan can earn billions of dollars annually through the export of handicrafts provided ultra modern designs are introduced to capture global markets. Talking to reported here on Friday leading exporter and former VP, LCCI Ms Saeeda Nazar said that “We have potential and expertise to produce the world best quality handicrafts and compete in the international market provided private sector was trained on modern scientific techniques in line with new trends and market driven demands”.
She said that one decade ago, export of Indian handicrafts was negligible in the international market but within short span of time now it swell to rupees 46 billion last year. She said “what we need in Pakistan is to train craftsmen with modern techniques coupled with latest designs popular in the global markets and guide manufacturers not to compromise with the quality of products”. Saeeda Nazar said that Punjab Small Industries Corporations of all provinces, TEVTA and NAVTTC should only train the artisan with special emphasis on quality production of international standard for abroad marketing.
She said that there is great scope of pak made handicrafts in USA and in all europeans states. She said that “ what a foreign buyer demand is the latest best quality product especially branded irrespective of the prices.” She hoped that we have capability if public sector extends whole hearted co-operation to private sector. She said that Punjab Small Industries Corporation must get rid of century old fashioned designs of handicrafts and come forward to join the international markets with quality products.
Saeeda said that “ we can only progress provided we follow new trends with quality products in global markets”. She said associated working artisan will be paid more labour than normal if produce the best quality for export. She said that only approved handcrafts designs by high profile experts be allowed to be imported.
She said her branded products are very popular in France, USA, Germany and several other countries because of their best quality as “we excels in products quality without compromising the international standards”.